Marketing Campaigns
Construction Sciences Building Fundraising and Groundbreaking Celebration Campaign, Fall 2018 – Spring 2019
Background
The Construction Sciences Building campaign had a two-fold purpose. First, support and promote the fundraising efforts of our partners at the Construction Education Foundation (CEF) and secondly raise awareness regarding the groundbreaking celebration. We created a variety of print and digital pieces to support these efforts and worked with media to promote the groundbreaking event.
- Audience: Regional construction industry leaders, local business partners, school district, city and county officials.
Key Responsibilities
- Wrote copy for promotional materials.
- Convened and lead an event planning group made up of business partners including CEF, Dallas County Colleges Foundation, and other stakeholders involved in design and construction of the Construction Sciences Building.
- Planned and ensured successful execution of all aspects of the groundbreaking celebration – food, logistics, publicity, etc.
- Acted as liaison with media.
Outcome
The groundbreaking celebration was a huge success with an overflow crowd in attendance. Fundraising for the building continues with pledges still coming in.