Branding and Storytelling
Booklet/Brochure: College Viewbook, Fall 2017
Background
The college viewbook (“We are North Lake College”) tells the brand story through the lens of the college’s organizational values (highlighted on the cover). The purpose of the viewbook is to engage readers and demonstrate, through words and images, who North Lake is as a college community.
- Audience: Prospective students (primarily high school age)
- Medium: Print
Key Responsibilities
- Concept development
- Writing
- Art direction
Outcome
The college viewbook was used at college fairs and community events throughout the DFW metroplex and North Texas region to successfully recruit 3500+ students over the first year. The viewbook also received a Paragon award from the National Council for Marketing and Public Relations (NCMPR) in 2018.